Making over a boutique asset manager
Threadneedle Investments was poised for transformation. Based in London with offices in Europe and Asia, they had ample assets and heritage, and were discussing a merger with Columbia Management in the US.
Unlike Columbia, however, their visual identity was stuck in the past and sending the wrong message to investors as well as their potential merger partner. Determined to sharpen their image and strengthen their perception stateside, they called on us.
“Frank is an exceptionally talented designer and a delight to work with. He brings huge enthusiasm to each brief as well as real focus and a desire to understand the audience and the objective—he creates designs that have those two things at the heart of them. What's more, the work is beautiful.”
Alison Jefferis, Head of Corporate Affairs