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Citi

Citi

An eight-year winning streak that paid dividends 

 

Citi

An eight-year winning streak that paid dividends 

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One of the largest financial services firms in the world—they have a presence in 96 countries— Citi provides products and services that enable growth & economic progress for their clients.

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“Candice and Frank were the most conscientious, focused and creative graphic designers I worked with during my 20 years at Citi. They were both naturally talented, always team-first and client-driven in their approach. They took responsibility willingly, held themselves personally accountable and worked to a very high standard.”

Ed Cheney
Vice President, Corporate Communications


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The challenge

One of the largest financial services brands in the world—with a presence in 96 countries—Citi provides products and services that enable growth and economic progress for their clients.

Citi tapped us to breathe new life into their annual report which had consisted of little more than their financials. Where to begin with a complex and high-profile assignment for one of the largest wealth management firms in the world? By applying the same organization, diplomacy and creativity that we apply to every project, of course. 

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The result

Citi’s annual reports had always been a place to list profits and losses, but didn’t further their brand story. Our approach took them by surprise by showing how strong design could communicate their brand messages as well as their financials. 

Our collaboration spanned eight consecutive years, saw 32 million reports printed & distributed worldwide and received 14 industry awards for outstanding design and communication.

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Interested in working with us? Say hi.


Frankenstern knows financial. UBS. Nasdaq. Citi. Fidelity Investments. JP Morgan. Transamerica. Legg Mason. Macquarie. Columbia Threadneedle. Dynasty Financial Partners. Westcott Associates. Institute of Financial Management. C Hoare & Co. Amundi Asset Management. Bridges Ventures. Incapital. Ned Davis Research Group.